The Shoe Snob Blog

November 8, 2013

Written by , Posted in News, Patina Artists

The Rise of East Asian Produced Footwear

massimo ferrari spectator

massimo ferrari spectator

 

It’s amazing to see how far the shoe industry has come in last 10 years. Back then, it was strictly all about Italy, England, a bit of US made shoes and some French ones too…but England and Italy were the dominant players. Now it’s all changed. While England and Italy still remain dominant players on the team of countries, they have slowly been losing their proportion of the power as countries such as Spain, Portugal, Hungary, Romania and East Asia get bigger and bigger not only in shoe production, but most importantly in their reputation for churning out a well made product. And that brings us to the subject at hand, East Asia, as for me it is the most surprising as well as intriguing to this idea of unexpected countries becoming known for shoemaking. First it was Ed Et Al and D.C. Lewis (American brand, made out of SE Asia) and now it is growing to incorporate the new players of the industry such as the ones presented in this post: Massimo Ferrari and Atelier LLYR.

massimo ferrari spectator1massimo ferrari spectatormassimo ferrari spectator1massimo ferrari alligator loafermassimo ferrari alligator loafermassimo ferrari oxfordmassimo ferrari oxfordmassimo ferrari double monksmassimo ferrari gusset slip onmassimo ferrari

massimo ferrari sole

Massimo Ferrari

The first of the two companies, is Massimo Ferrari, birthed by Luis Antonio Torres and Ken Ly and found in Ho Chi Minh City (Saigon), Vietnam. With the shoes being made in Vietnam using a goodyear welted construction and leathers from the top tanneries in Italy and France, Massimo Ferrari has set it upon themselves to offer a relatively classical shoe range but with the addition of custom patinas, as you can see above. Also incorporated is what seems to be an extensive amount of hand detailing such as the pitched heels, slight fiddleback waist, nail pattern in the heel and what looks like a semi-hand lasted waist. All of these attributes make them look like serious shoes and ones that are actually made to quite a high a standard. The only thing to wonder about is how they fit and feel. But fret not, I will soon be writing a review on them, so stay tuned……Pricing is as follows:

RTW:

– Slippers from $225 – $300 USD Blake leather outsoles, leather lined, pitched heels

– Goodyear welted loafers/oxfords/darbys patina finishing  from $395.00 – $425.00 USD

– Goodyear Welted Chukka – from $375.00 – $450.00 USD

– Goodyear Welted Lace up Boots from $425.00 – $475.00 USD

For MTO they add 20% to these costs.
Lead times for MTO = 3 – 4 weeks
sizes available = 39 – 46 D and E Widths
This all looks quite impressive and fair pricing for what it looks like you are getting in return. While the site seems to still be in construction, I do believe that should one wish to place an order, it would be possible like most small companies, via email with credit card/paypal etc. Should you be interested, please email me and I can forward on the details to the man that can help.

Atelier LLYR footwear

Atelier LLYR footwear

Atelier LLYR

Tristan model

Tristan model

Tristan model

Tristan model

Atelier LLYR

Constantine model

Constantine model

Atelier LLYR

Constantine model in Navy

Constantine model in Navy

Atelier LLYRAtelier LLYR

The next brand in the spotlight is called Atelier LLYR, whom are a Singaporean based company (watch out Ed Et Al), but from what it looks like make their shoes out of the same region as the rest of them. Quite classic looking in nature, it would appear that their current speciality is either mixing colors and/or materials together. The very familiar classis shoes with a twist. They have started off quite basic, currently offering only 6 different models (of which are available for sale on their site) but from the looks of some of the pictures on their FB page, have some interesting new models in the mix. I have my eye on that sweet looking tassel loafer on what looks to be a perfect last shape (the top pic). Will look forward to seeing more of it soon and hopefully in some fun colors! Pricing rings in at SGD$375, which is just over Ed ET Al, but still very very reasonable for shoes of this calibre and certainly better looking not only in style but also in quality to the equivalent price point shoes that you find here in England.

 

I really look forward to seeing what these brands bring to the table once they get a bit bigger. They both seem promising in their own ways and it makes me happy to see that other industries are making themselves known in the footwear industry. With brands like these offering affordable footwear (relatively), it only makes it that much more easier for my goal of seeing men wearing better shoes, that much more feasible!

Sincerely,

Justin, “The Shoe Snob”

Atelier LLYR

  • STR

    These do look okay except for the trailer trash fleur de lis soles, but I’m afraid they will be using the same platypus lasts as Ed Et Al.

    • TheShoeSnob

      the lasts are indeed a bit long in the vamp/toe

    • TheShoeSnob

      they are a bit long aren’t they..

  • Quentin Johnston

    I love the colors on several of these shoes, but all the Atelier LLYR and the Massimo Ferrari sole pictures aren’t showing up for me. Even when I open it in my browser. I’d love to see all of them.

    • TheShoeSnob

      yea, just noticed that too, even on mine…am looking into it

  • STR

    Tried on LLYR Constantine today at Tangs. I wouldn’t put them in the same sentence with any of the brands regularly discussed here. Quality of leather is abysmal, even though the shoe is acceptably well made and the sole is actually quite nice indeed. They fit me much better than Ed Et Al but the design and quality of the latter are miles ahead.

    • TheShoeSnob

      thanks for your feedback