I think that good photography is crucial to any product business. A photograph can make or break the look of a shoe. The most beautiful shoe in the world can be made ugly through an unflattering angle or bad resolution or whatever it may be. And on the other hand, even some horrible shoes can be made to look nice with good photography. It’s amazing how popular photography has become in the men’s style industry. Maybe we should thank The Sartorialist or Ethan Desu for this as they were among the first pioneers to take charge in this new trend of normal people (i.e. people who did not study photography) becoming great photographers. Now everyone is a photographer and the web is flooded with beautiful photography. I have been late to hop on the train, first and foremost because I can’t afford a +£3000 camera but also because my life for the past 3 years has been confined to a little desk at Gieves & Hawkes. But alas my time is going to be freed up and I think that investing in a good camera is pertinent, so I will be trying to follow the trend and up my photography game!