The Patina – The Big Craze
The patina has definitely been the biggest trend in men’s footwear within the past few years. This trend, as big as it has gotten, I only feel is still just beginning. Let’s look at the history…… It was introduced to the world by none other than the likes of Berluti, back when they were a company pioneering many wonderfully new ideas. The first freelance patina artist was Hom Nguyen (who has later moved on to become a painter of sorts). Since then, there are over 10 freelance artists (mainly in France/Italy) and numerous companies offering a patina of some sort or another.
The next big jump in the world of Patina came when Septieme Largeur started offering customers the option to buy a white shoe to thus be given a customized patina for an upcharge in price. This new concept (that had yet to really be offered) took the industry by storm and Septieme Largeur has had a large amount of success in a small amount of time. The next phase is to start seeing brands that never offered the patina an attempt at doing so. That is my prediction. And of course an influx of new solo patina artists. And this is what is needed. Right now you can only get them in so many places. If someone in the US wants one, they have to spend a lot of money to get it, not to mention Australia, whose shipping costs are astronomical.
Gaziano & Girling plan to offer a full fledged service as well (to be offered in the A/W2014 – not sooner), which will mark them as the first English shoemaker to properly offer the service. But the biggest thing, in my humble opinion, is the do-it-at-home patina which I think a lot of you are going to start trying to do. Now, I don’t want to offer the service for my own brand, not as a full time thing at least, but I really do like idea of the patina and one being able to customize their shoes. That being, to make my way in the patina world, I am about to do two things, both of which should release in less than 2 weeks time. The first being a collaboration with Dandy Shoe Care, in which I have made up a line of shoes (in white) to be given a patina of your choice and the second is that very soon on theshoesnob.com I will be offering the Saphir Renomat (a leather cleaner/stripper) and Saphir range of Dye’s so that all of you that are curious to try the art of the patina can do so from the comfort of your own home.
That being, stay tuned to the blog to see when these products/collaborations shall be released!
I hope that everyone has a great weekend.
Justin, “The Shoe Snob”