The Shoe Snob Blog

October 9, 2014

Foster & Son Go Sexy!

Foster & Son

If the ‘Mad Men’ series has taught us anything it is that sometimes an off-the-wall ad campaign that does what no one else is doing can sometimes reinvigorate your company’s image in the eyes of the consumers. And so Foster & Son is giving it a go by adding sexy appeal to their shoes and advertising. It’s not that they are fading or anything like that but in a saturated market, on a street where there are about 30 shoe shops in a 1km radius one can no longer rely on history to bring the clients in. You have to find new ones. I personally find it to be an interesting direction for London’s oldest (still operating) shoe company. It shows growth and the ability to step out of one’s comfort zone. Fair play to them, I respect it!

Their “Sloane” chelsea boot (for men) is shown

  • Matt

    Personally I don’t like it and think it is a real shame that a quality shoe maker like Foster resorts to this sort of advertising. It is the sort of thing I would expect of a lesser maker like (for example) Loake.

    Interestingly the ad campaign is not on their website, perhaps they are reluctant to commit to the image change.

    • Clive Humm

      I agree. Quite poor.

  • TRC

    I don’t like it either. Such a hackneyed trope: Sex sells! Well, not for me.