London Super Trunk Show 2017 – Hosted by Shoegazing & The Shoe Snob
We are very proud to invite you to the world’s largest open event for classic shoes, the first edition of the London Super Trunk Show, organized by Shoegazing and The Shoe Snob. In the central parts of London on Saturday May 13 we gather no less than 11 brands from all over the world, three interesting partners, there will be the first ever World Championship in Shoe Shining, a panel discussion with people from the British shoe industry, and more. Below all info about this historic event.
Location: The Music Room, 26 South Molton Lane, Mayfair, London
Date: Saturday – May 13, 2017
Full schedule for the day:
10.00-11:00: Trunk show VIP opening (150 pre-registered visitors, e-mail firstname.lastname@example.org to register)
11:00-20:00: Trunk show open for the public, FREE OF CHARGE AND NO REGISTRATION NEEDED. Exhibitions with Barbanera, Carlos Santos/Skoaktiebolaget, Caulaincourt, Hiro Yanagimachi, J. FitzPatrick Footwear, Norman Vilalta, Ramon Cuberta, Stefano Bemer, Vass, Yanko/Skolyx, plus a new shoe store that will be introduced later. Also exhibitions with the event’s main partner Saphir (shoe care) and the partners Fred & Matt (overshoes) and Oppermann London (leather bags and accessories).
15.00-15.30: World Championships in Shoe Shining in cooperation with Saphir, 1st prize shoes from Loake
18:00-18:40: Panel discussion about the future for the market of classic shoes. With Tony Gaziano, co-founder Gaziano & Girling, Peter Reed, Sales Director Crockett & Jones, Sarah Nelson, co-owner A Fine Pair of Shoes. Moderator Simon Crompton of Permanent Style.
20.00: Event closes
The London Super Trunk Show will take place in a 1,150 square meter (3,800 square feet) venue in the heart of Mayfair, in an event space called The Music Room. The address is 26 South Molton Lane, which is a stone throw away from the Bond Street subway station and Regent Street. Here in one large room on the second floor we’ll gather some of the most interesting shoe brand’s around today, all of whom are not sold in the UK. We who organize it is Jesper Ingevaldsson of the shoe blog Shoegazing and Justin FitzPatrick of The Shoe Snob blog. Some of you might be familiar with the predecessor to this event, the Shoegazing Super Trunk Show in Stockholm, which been a huge success the past three years it’s been held with over 900 visitors coming. The London Super Trunk Show will be twice as big and hopefully attract even more people coming to see, try, buy and order shoes, meet fellow shoe aficionados, see interesting scene events and have a good time in general. It will be open for everyone between 11.00-20.00, but we’ll also have a VIP opening, and the 150 first to send an e-mail and register on email@example.com are welcome already at 10.00 (please write the names of the ones who want to reserve a spot).
Here’s a brief summary of all the exhibitors (more info about them all below). Barbanera is based in Tuscany, Italy, and make quite special, boldly designed Goodyear welted shoes that cost around £430/€500. Carlos Santos from Portugal produce affordable good quality Goodyear welted shoes priced at £260/€300, they collaborate with their retailer Skoaktiebolaget at the event. The French brand Caulaincourt makes sleek footwear often with handmade patinas, priced between £350-430/€400-500. Hiro Yanagimachi is one of Japan’s most renowned bespoke shoemakers with an amazing attention to details, their MTO offering starts at £1 300/€1 500, and they also offer MTM/semi bespoke. J. FitzPatrick Footwear is the brand of the host Justin ”The Shoe Snob” FitzPatrick, a mix between bold and classics priced around £330/€380.
Barcelona based Norman Vilalta has in short time made a quite big imprint on the market for classic shoes, started as a bespoke shoemaker but now also offers a progressive range of RTW shoes that cost around £700/€820. From the same city comes Ramon Cuberta, who also started as a bespoke shoemaker making elegant affordable full bespoke, now also with a small RTW range that cost £390/€450. Stefano Bemer of Florence, Italy, makes premium hand welted RTW at £1 000/€1 150 and offers two versions of bespoke. Hungarian Vass are world famous for their hand welted RTW shoes, often stated to be among the most price worthy in the business, starting off at £390/€450. Spanish Yanko offers an excellent range of classic Goodyear welted models where you get a lot of bang for the buck, price is around £240/€280, they’re here with their retailer Skolyx. Also a brand new shoe store that will be opened later this spring will be a part of the event, we promise that there’s some really interesting stuff that they’ll bring, more info on this soon.
All brands will bring a lot of shoes to display and to try on and all will take orders, plus that many of them will sell shoes directly at the event. For those who offer bespoke services you can reserve an appointment in advance, or take the plunge and get measured and order on site.
We have three partners that makes this event possible, and they will all exhibit at the event as well. Main partner is the famous shoe care brand Saphir, whose premium range Medaille d’Or by many is seen as the best shoe care products in the world. Partners are the Swedish based company Fred & Matt who has developed a new modern type of overshoe that’s becoming increasingly popular among shoe aficionados, and Oppermann London who makes minimalistic, elegant luxury leather bags and accessories produced in Italy from the finest leather.
Apart from the exhibitions we’ll also have a small stage area where some really interesting things will happen. In the afternoon at 15.00 there will be the first ever World Championships in Shoe Shining in collaboration with Saphir, where the winner will receive a pair of shoes from Loake. Three finalists who has made it through the qualificitations the coming months (more info below, and in future blog post) will receive one Loake 1880 Aldwych tan, a can of Saphir Medaille d’Or Pate de Lux, water, brush and polishing cloth and have 20 minutes to polish the shoe as beautiful as possible.
In the evening at 18.00 there will be a panel discussion about the future for the market of classic shoes. Simon Crompton who runs the men’s style site Permanent Style will moderate the discussion. The panel will consist of Tony Gaziano, co-founder and owner of the famous premium RTW and bespoke shoemaker’s Gaziano & Girling, a high level representative of Crockett & Jones who has been an important part in making this one of the biggest British brands of Goodyear welted shoes that’s popular all around the world, and Julian Nelson, owner of the very successful British online shop A Fine Pair of Shoes.
The event is open to all and is completely free of charge. We have a VIP opening in the morning between 10.00-11.00 with 150 pre-registered visitors, if you wants to have a spot here send an e-mail to firstname.lastname@example.org with the names of those you want to register (we’ll write here once it’s full, so until then there’s still spots left). The aim is to get some scattering of visitors, so it’s not totally crowded at 11 when it opens for everyone.
Please follow the Facebook page for the event here where you’ll get all the latest updates, let us know you plan to attend and spread the word. Since this is the first time the event is held, and nothing really similar has been made in London before, it’s hard to say how the outcome will be, but we hope for a very successful day and that all who comes have a great time and have an understanding for any eventual waiting times to try on shoes and receive service that may appear. Since it’s a rare occasion to have the possibility to see, try, buy and order shoes from this many brands at the same time, and especially since many of them are quite inaccessible, we hope that not only a lot of people from England will come to London this day but also people from other places in Europe that will travel in for this occasion. Take the chance to have a weekend in this great city topped up with the London Super Trunk Show.
Hope to see many of you in London on Saturday May 13!
Stay tuned for more in depth posts of each brand attending, here on The Shoe Snob Blog.