The Shoe Snob Blog

April 22, 2014

Written by , Posted in News

The Blogger – His Role

The Blogger - His Role

all pictures of shoes by

Dear Readers,

I hope that you all had a lovely long weekend (for those whose country celebrates Easter) and if not, at least had a nice, normal weekend. Today I want to talk about what I and many of the other bloggers out there do. This is not a rant per se, but more of an education as to what we do in order to provide all of you good content to read. What springs this to mind is the fact that time again I have heard people rant on about how blogger’s get this and that for free and how that will affect their judgement. So, I will write about how I go about things, a manner in which I am sure other bloggers with integrity follow as well.

Let me start off by saying that bloggers don’t make money, not a lot at least. Sure, I earn about £60-£100 a month from those Google adverts. But more importantly they keep me strong in SEO and in Google’s good books, which is by far more important. The other advertisers that I have have usually pay me in product. On occasion I did not want the product so I charged them. But as a small business owner who knows what it’s like to build something from scratch, I would rather offer the chance to exchange product to another small company than charge them a fee as I know for a fact that it is more beneficial for them. But other than that Google advert and the here-and-there payment from advertising, I don’t personally earn anything from my blog.

Now I started my blog to educate people, to create a source that people could go to in order to gain insight into the industry and learn about all of the different makers out there. A place where they could trust the word that I write and know that if I say something that it is coming from the heart and not from any outside opinion. Part of writing the blog is doing reviews on the products themselves as many of you whom may trust what we say want to hear our opinion on the matter. But if we don’t make a lot of money from our blog, how do you expect us to pay £300-£1000 for a pair of shoes, a suit, an expensive Smedley jumper, a Mackintosh or any other the other expensive men’s articles of clothing (not to mention bespoke)? We can’t, plain and simple. Unless of course we have a high paying day job and the blog is nothing but a hobby. But even still, one would have to be uber wealthy to keep up with the content of a blog written daily.

The Blogger - His Role

love this sole! bespoke of course

That being, we get free stuff. Deal with it. It’s called marketing. Brands give us stuff to write about. In turn we make a piece that can help you decide whether or not you like the product. Sure there are bloggers out there who are skewed by the brand and only praise them. But I am not one of them and a lot of the bloggers that I promote and share their posts are not either. We try to be as honest as we can. I always make a point to show the flaws and I never let the brand read the post before it is posted on the blog. They are treated like everyone else.  But some shoes have no flaws, like most G&G’s and the Aubercy that I wrote about. It was a perfect shoe. To lie and create a flaw would just be silly. So of course the review seemed like nothing but praise, but should it not be for a shoe that costs upwards of €850? And no, I cannot afford a bespoke G&G, but that is the prize that I get in exchange for advertising their banner for over a year now.

So, bear in mind that when you are next judging a blogger on the fact that the stuff he gets is for free, that it is to make it so that you have something to read. And for my specific case, I don’t keep 80% of the shoes that I am given so why would it skew me into writing only good things? Not to mention the fact that I turn down many many offers to review a brand, because there is no point in thrashing something that I know that I won’t like anyway.

Have a great week and remember to send me your pics for a chance to win some free shoes!!

And yes, on another note, if you happen to be curious about suits, my good friend Hugo Jacomet of Parisian Gentleman just wrote a massive review about all of the brands out there. See it here:


Justin, “The Shoe Snob”

The Blogger - His Role

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