J.FitzPatrick Jodhpur Boot (Genesee) Pre-Sale – Choice of Sole
The Genesee jodhpur boot has been in the repertoire of samples since day one but never released until now. I don’t know why really but I always thought that I needed to establish the J.FitzPatrick brand before releasing a jodhpur boot as it was something that needed to be done right to be able to rival the competition. But with the very warm reception that it has received every time I post them on social media, I felt like the time was right to do so this upcoming A/W2016 season. So here we are, now offering it as a pre-order in 3 different colorways.
However we wanted to try a new approach as the world of online selling and retail is always evolving, by offering something different this time for our pre-sale. Normally we simply offer a discount to coincide with the pre-sale but this time we wanted to one-up that idea by allowing the client the choice of 4 sole options to choose from in order to not be stuck with having to accept just one (and one that they might not favor). That being, while all of the boots will be on the same last, the NGT (like the button boot), what you will have is the option to choose from 4 sole choices: 1. Single Leather; 2. Double Leather; 3. City Rubber (6mm in thickness) and 4. Country Rubber (7mm in thickness). So not only do you get the opportunity to essentially create a semi-MTO by selecting your sole, but also get a 15% discount doing so. It is a win-win but is only for a limited time.
Once the pre-sale is over, there will be no more choice to select your sole and the one that will go into normal production to offer online is the double leather at full price of £395. The pre-sale ends Monday the 31st of May, 11:59 Pacific Standard Time.
That being, now is your chance to get the boots at the one time price of £336 (ex VAT £280) with the one-time offer of sole selection.