Saphir × Crockett & Jones
Two great giants have teamed together to create a special collection of shoe care. Last Winter Crockett & Jones decided that using the French based shoe care powerhouse, Saphir, as their core polish and shoe care accessories offering was the way to go. And so they teamed together to create C&J branded Saphir Medaille D’or shoe care range for the C&J shops and collection. This was a huge move for both companies in the efforts to expand knowledge and distribution of great shoe care products. As the world is becoming more and more fascinated with shoe care and maintaining one’s shoes at home, carrying the ever-so-popular grocery store shoe polish is simply not adequate anymore. Proper shoes need proper care. And Saphir gives that.
Crockett & Jones, being one of the most respected brands not only in England, but also the world, apparently recognized this and took steps to up their offering with this collaboration. The reality is that with every purchase of shoes, there should be an accompanying set of polishes to go with that pair. Having 3 colors in your shine kit (black, brown and neutral) is not the way to go if you really want to treat your shoes right. And thinking that neutral is the end all be all is also a mistake. So if C&J can get out more of this brilliant shoe care range to their large database of clients, the world will continue to grow in the understanding that maintaining ones’ shoes, is not only good for appearance and your shoes’ health but also for your walletas they will inevitably last you longer.
So next time you are in the market for some great polish, remember that you can always nip around to your closest Crockett & Jones shop to grab some Saphir Medaille D’or!