The Shoe Snob Blog

Daily Archive: June 8, 2020

June 8, 2020

Written by , Posted in European, News, RTW Makers

New Brand: Aurélien – Smart Luxury

There is a new European brand on the scene that is making what looks to be a very good alternative to the high-end (read expensive) smart casual scene that we have seen conquered by Brunello Cucinelli and the other well know Italian Brands. Their name is Aurélien (very nice name by the way). Their whole marketing strategy is interesting to me. They have a coined term called ‘Smart Luxury’ which they claim is “Exceptional quality. […]