The Shoe Snob Blog

brannock devices Archive

March 5, 2018

Written by , Posted in Educational, Industry, News

Pet Peeves in the Shoe Industry Part 4 – The Brannock Device

The Brannock device is NOT the Holy Grail of measurements. Sure it might give you length accurately, which for me is all that it is good for, but the rest of the measurements are so inaccurate that they should, in theory, be ignored. You see, the foot is a complex thing to try and ascertain someone’s size and a two-dimensional measurement doesn’t even come close to telling you not only what the person should be, […]