The Athleisure Movement – The Destruction of Elegance
Lulu Lemon has single-handedly destroyed the idea of elegance and replaced it with ‘comfort.’ As a business, I can’t knock them. They killed it, literally. They came in, selling the idea of comfort to women and then slowly crept over and took men with them. And did a good job at it. I have to tip my hat to the owner for making their dreams happen. Problem is, it has gotten so far that more […]