Norman Vilalta Uniqueness
What I love about Norman Vilalta shoes is the fact that they are always something different aka unique. There is not much normality going on in his collection and I think it’s great. It’s had to start a brand only doing things that push the envelope and 90% of Norman’s collection does just that. And maybe that is the reason that he has done so well. I mean, who else is doing reverse patina on suede? Other than Corthay, quite possibly no one.
Who else does his big chunky soles on proper dress shoes? No one (Prada doesn’t count!). They aren’t exactly my thing but they have gone down a treat. And it’s great to see as I love brands that push the envelope and actually bring something new to the industry. I have said it before and I will say it again: While it may be smart and easy business to make the sure thing (aka a classic brogue or whatnot), it takes great courage and a lot of passion to make something unique and that no one else is doing. There are no guarantees when doing that! Well done Norman!